Long Branch, NJ
- About the City
- Geography
- Climate and Weather
- Landmarks
- Transport
- Local Cuisine and Culinary Traditions
- Museums
- Sport and Sports Legends
- Universities and Educational Institutions
- Healthcare Institutions and Services
Long Branch is a historic beachfront city in New Jersey, once known as the "Summer Capital" of the U.S. for its popularity with seven presidents during the Gilded Age .
About the City
Official Status and Administrative Affiliation
The city's full official name is Long Branch, located in Monmouth County, New Jersey, United States . It is not a state capital but is one of the largest municipalities on the Jersey Shore. Long Branch was first incorporated as the Long Branch Commission on April 11, 1867, and was reincorporated as a city on April 8, 1903 . Monmouth County is known for its extensive coastline along the Atlantic Ocean and its historic significance as one of the first summer resort destinations in the United States .
Historical Names and Nicknames
Long Branch is known by several notable nicknames:
- The First Seaside Resort: This nickname reflects its status as one of America's original beach destinations, emerging in the late 18th century .
- Friendly City: The city's official motto is "Tide In" .
- The "Summer Capital": This unofficial title was earned in 1869 when President Ulysses S. Grant declared the city the nation's "Summer Capital," a status it held as seven presidents made it their regular summer destination .
Founding Date and Age
The area was named for its location along the "long branch" of the South Shrewsbury River and emerged as a resort town in the late 18th century . It was officially incorporated as a city in 1903, making it 123 years old as of 2026.
Geographic Location and Coordinates
Long Branch is situated on the Atlantic Ocean coastline of central New Jersey, at coordinates 40°17′43″N 73°59′24″W . It sits at an elevation of 23 feet (7 meters) above sea level . The city covers a total area of 6.29 square miles (16.28 km²), of which 5.12 square miles (13.27 km²) is land and 1.16 square miles (3.01 km²) is water . It is a classic coastal city, positioned directly on the Jersey Shore with several distinct neighborhoods, including Elberon, North Long Branch, and West End .
City Type and Economic Specialization
Historically a glamorous resort town, Long Branch is today a tourism and residential city . Its economy is heavily driven by beachfront tourism centered around attractions like Seven Presidents Oceanfront Park and the mixed-use development of Pier Village, which features shopping, dining, and nightlife . It also functions as a residential community for people who commute to New York City and other parts of the New York metropolitan area .
Population and Demographics
As of the 2020 United States Census, the population of Long Branch was 31,667 . It ranks as the 74th most populous municipality in New Jersey and the 6th largest in Monmouth County . The population density is 6,180.1 inhabitants per square mile, making it a relatively densely populated urban center by New Jersey standards .
"City's Signature" (Briefly)
Long Branch is the historic "First Seaside Resort" of the nation, a place where Gilded Age presidents once summered. Today, it offers a classic Jersey Shore experience with its newly rebuilt boardwalk, the expansive Seven Presidents Oceanfront Park, and the vibrant, amenity-rich Pier Village, all just a short drive from New York City .
Geography
Water Bodies (Oceans and Rivers)
- Atlantic Ocean: Long Branch's entire eastern border is formed by the Atlantic Ocean, providing the city with its defining natural feature and miles of coastline .
- Shrewsbury River: The city's name is derived from its location on the "long branch" or south branch of the Shrewsbury River, which influences its western and northern borders .
Beaches and Coastline
- Seven Presidents Oceanfront Park: This is the premier beach destination in Long Branch. It is a 38-acre county park featuring a mile of public beach with swimming, surfing, and fishing . The park includes a snack bar, volleyball courts, showers, a universal-access playground, and protected sand dunes that serve as an ecological habitat for birds like the Least Tern and Piping Plover . It is named in honor of the seven U.S. presidents who visited the city .
- Pier Village Beach: Adjacent to the redeveloped boardwalk and the Pier Village shopping complex, this beach is a hub of activity, offering easy access to restaurants and nightlife right on the oceanfront .
Climate and Weather
Climate Type and General Characteristics
Long Branch has a humid subtropical climate (Cfa) under the Köppen classification . This climate is characterized by warm, humid summers and very cold, snowy, and windy winters. The city experiences partly cloudy conditions year-round, moderated by its proximity to the Atlantic Ocean .
Average Temperatures by Month
The warm season lasts from June 4 to September 17, with average daily highs above 75°F (24°C). The coldest month is January, with an average low of 29°F (-2°C) and high of 41°F (5°C) .
| Month | Avg. High (°F/°C) | Avg. Low (°F/°C) |
|---|---|---|
| January | 41 / 5 | 29 / -2 |
| April | 60 / 16 | 45 / 7 |
| July | 83 / 28 | 69 / 21 |
| August | 81 / 27 | 68 / 20 |
| October | 65 / 18 | 51 / 11 |
*Data sourced from Weather Spark *
Precipitation and Humidity
Long Branch receives significant precipitation throughout the year. The wettest month is typically July, with an average of 10.2 days of rain . Average monthly rainfall is relatively consistent, ranging from 2.5 inches in February to around 3.7 inches in April . Humidity is highest during the summer months, often hovering around 78% in June .
Snowfall
The city experiences a snowy period lasting from December 3 to March 27. January and February are the snowiest months, each averaging 4.3 inches of snow . The average seasonal (November to April) snowfall total is 18 to 24 inches .
Sun and Daylight
Long Branch enjoys a significant variation in daylight throughout the year. The longest day is June 21, with 15 hours and 3 minutes of daylight, while the shortest day is December 21, with only 9 hours and 18 minutes .
Seasonality and Best Time to Visit
The best time to visit Long Branch for warm-weather activities is from mid-June to late September .
- Summer (June-August): This is the peak tourist season. Weather is warm to hot, with July highs averaging 83°F (28°C). Expect higher humidity and the highest chance of rain, but this is the prime time for swimming, surfing, and enjoying the boardwalk .
- Fall (September-October): Temperatures cool down significantly, with September still offering pleasant beach weather and October being ideal for walking and exploring without the summer crowds .
- Winter (November-February): Winters are cold, windy, and snowy. This is the off-season for tourism, but it offers a quiet, stark beauty along the coastline .
- Spring (March-May): Spring is a gradual warming period with increasing chances of rain. It's a good time to visit for bird watching in the protected dunes at Seven Presidents Park .
Landmarks
Church of the Presidents
The Church of the Presidents is the most significant historical landmark in Long Branch. Located at 1260 Ocean Avenue, this former St. James Episcopal Church was built in 1879 . It is the only remaining structure associated with the seven presidents who made Long Branch their summer destination: Ulysses S. Grant, Rutherford B. Hayes, James A. Garfield, Chester A. Arthur, Benjamin Harrison, William McKinley, and Woodrow Wilson, all of whom worshipped there .
Seven Presidents Oceanfront Park
This is not just a beach, but a landmark in its own right. It is a 38-acre oceanfront park named to honor the presidential history of the city . The park protects the coastal dunes and is a vital habitat for threatened bird species. It also holds historical significance as the site where Nate Salsbury's Buffalo Bill Wild West Show, featuring Buffalo Bill Cody and Annie Oakley, once performed .
The Garfield Tea House
Located in the Elberon section of Long Branch, this historic structure was constructed from railroad ties that had been laid to carry the train of the mortally wounded President James A. Garfield to the oceanfront in a desperate hope that the fresh air would aid his recovery in 1881 . It stands as a unique memorial to the president who died in Long Branch.
Pier Village
Pier Village is a modern, pedestrian-friendly mixed-use development along the oceanfront. It has become a central landmark for contemporary Long Branch, featuring shops, restaurants, and residential units, all centered around a restored boardwalk . It represents the city's successful 21st-century revitalization.
Transport
Main Airports and Access
There are no major commercial airports within Long Branch itself, but several major international airports serve the region .
- Newark Liberty International Airport (EWR): Located approximately 46.7 km away, EWR is often the most convenient airport. Travelers can take a direct train from the Newark Airport Station to Long Branch via the NJ Transit North Jersey Coast Line .
- New York City Airports: John F. Kennedy International Airport (JFK) and LaGuardia Airport (LGA) are also viable options, located roughly 42.5 km and 54.2 km away, respectively . From these airports, travelers typically take a train from New York Penn Station to Long Branch.
Main Railway Station
- Long Branch Station: This is the primary rail hub for the city, served by NJ Transit's North Jersey Coast Line (NJCL). It provides frequent train service to Newark Penn Station, Secaucus Junction, and New York Penn Station, making it a vital link for commuters and visitors .
Main Highways
- Garden State Parkway: This is the primary route for drivers. Take Exit 105 and follow Route 36 East for approximately 4 miles directly into the heart of Long Branch and its beaches .
Local Public Transport
- NJ Transit Buses: Several bus routes connect the Long Branch Rail Station with local neighborhoods and surrounding towns .
- Walking and Biking: The most popular way to get around the beachfront areas, especially around Pier Village and the boardwalk, is on foot or by bicycle .
Local Cuisine and Culinary Traditions
Long Branch and its neighboring communities offer a vibrant food scene that blends classic Jersey Shore favorites with unique local institutions. From legendary breakfast spots to perfect steak dinners and sweet treats, the area provides a delicious taste of coastal New Jersey.
One of the most iconic and beloved eateries is Amy’s Omelet House, a breakfast institution located just blocks from the beach . The restaurant is famous for its nostalgic decor, a mix of carnival and music memorabilia, and an astonishing menu featuring over 200 omelets and 30 styles of pancakes and French toast . It has become famous for accommodating a unique family tradition: the Peanut Butter and Jelly Omelet, a local favorite not found on any other menu, made with smooth peanut butter and grape jelly .
For a perfect start to the day, locals and visitors alike flock to the Hot Bagel Bakery in nearby Oakhurst . Known for its fresh, warm, straight-from-the-oven bagels, this spot elevates a simple breakfast into a memorable experience. Whether you prefer a classic plain or a bagel topped with rainbow sprinkles, it's a must-try for a true taste of New Jersey .
When it's time for dinner, The Butcher’s Block in Long Branch turns a steak night into an event . Known for its premium cuts of meat, exceptional flavor, and fine wine selection, it's the perfect destination for steak enthusiasts looking for an authentic and indulgent meal .
No culinary tour of the area is complete without satisfying your sweet tooth. Broad Street Dough Co. in Oakhurst is renowned for its fluffy, sweet, and totally addictive cake doughnuts . With a wide variety of toppings, from vanilla drizzle to chocolate glaze and rainbow sprinkles, they are a local favorite . For a dose of pure childhood nostalgia, Carvel in West Long Branch serves classic ice cream sundaes topped with cherries and chocolate syrup, offering a creamy delight after a day in the sun .
To round out your food and drink exploration, The Mix in Long Branch is celebrated for serving the best martinis in the area, with a special touch: don't forget to eat the fruit garnish . These culinary highlights represent the authentic and diverse food culture of the Jersey Shore, making any visit both delicious and unforgettable .
Museums
Long Branch is home to a couple of unique museums dedicated to preserving and showcasing the rich local history of the community and its institutions.
Long Branch Historical Museum
The Long Branch Historical Museum, located at 1260 Ocean Avenue, is a local institution dedicated to preserving and showcasing the history of Long Branch . Visitors can explore exhibits and artifacts that highlight the rich cultural heritage of the area, offering a glimpse into the past and allowing them to learn about the people, events, and traditions that have shaped the community over the years .
Long Branch Fire & History Museum
For those interested in the history of public service, the Long Branch Fire & History Museum at 46 Atlantic Avenue is a must-visit . The museum's mission is to cultivate a collection of historic objects, artifacts, and archives that tell the story of the Long Branch Fire Department, which has a rich history dating back to 1866, as well as the broader history of the city . The exhibition features antique firefighting equipment, including an c 1880 Babcock Chemical Engine, an c 1880 Silsby Hose Cart, an c 1890 Hose Wagon, and various antique photos, equipment, and memorabilia . Through its displays, the museum aims to honor public service and those who have served the community .
Sport and Sports Legends
Long Branch has a strong sports culture, particularly in high school athletics and community recreation.
High School Wrestling Legacy
Long Branch High School has a deep and storied tradition in wrestling, often described as a family affair . The Green Wave wrestling program has been led by the George family for generations, with Billy George currently serving as head coach, following in the footsteps of his father, former head coach Bill George, and his uncle, longtime coach Dan George . This family mentality has helped foster a strong team chemistry, leading the Green Wave to its first sectional championship since 2018, securing the NJSIAA/IBEW Local 102 Central, Group 4 title . This victory marked the seventh sectional title in program history . The team is known for its resilience, having won 11 matches in a row after a challenging start to the season .
New Recreational Facilities
In a significant development for community sports, the City of Long Branch unveiled eight new, state-of-the-art pickleball courts at Manahasset Park in late 2025 . This project reflects Long Branch's continued investment in community wellness and outdoor recreation, fueling the city's growing enthusiasm for one of America's fastest-rising sports . The new courts feature high-performance surfacing and are designed for multigenerational activities, allowing more people to play and enjoy the game .
Universities and Educational Institutions
Long Branch and its immediate vicinity offer several opportunities for higher education, with a community college presence in the city and a major university right next door.
Brookdale Community College
Brookdale Community College, founded in 1967, has a regional location in Long Branch, offering accessible higher education to city residents . The college is fully accredited and offers associate degrees in over 50 programs, as well as noncredit classes in many areas of personal and professional interest . This regional location allows students in Long Branch to pursue their academic goals close to home.
Monmouth University
Located in neighboring West Long Branch, Monmouth University is a private institution of higher learning and the major university in Monmouth County . It provides a wide range of undergraduate and graduate programs to students from across the region and beyond.
Healthcare Institutions and Services
The primary healthcare institution in Long Branch is a topic of significant community discussion and importance.
Monmouth Medical Center
Monmouth Medical Center (MMC) , part of the RWJ Barnabas Health system, has been a cornerstone of the Long Branch community for generations . The hospital has a long and proud history, with the community celebrating its 135th anniversary in recent years . It is an award-winning facility, consistently recognized for its outstanding quality and dedication to patient safety and experience. In 2025, it was ranked the 9th best hospital in New Jersey by Newsweek, making it the second best in the RWJBH system . It has also received accolades for being one of the safest hospitals in the region and is a top-performing healthcare organization for patient experience .
MMC provides essential services to thousands of low-income and minority residents in Long Branch and the surrounding area, including crucial maternity and specialty care . For decades, it has been a vital resource for residents who face barriers such as transportation challenges, chronic illness, and lack of insurance coverage .
Recently, the hospital has been at the center of a major community debate. A plan was proposed by RWJ Barnabas Health to relocate all of MMC's acute care facilities and its hospital license to a new facility in Tinton Falls, which would effectively close the Long Branch hospital . This proposal has been met with strong opposition from community leaders, including Congressman Frank Pallone, Jr. and Mayor John Pallone, who argue that closing the hospital would devastate vulnerable communities, worsen healthcare outcomes, and put profits over people . In late 2025, the State Health Planning Board decided to defer its decision on the proposal, requesting further information and acknowledging the serious concerns raised by the community about health equity and access . The future of the hospital remains a critical issue for the city.