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Ashwaubenon, WI

Ashwaubenon is a village in Brown County, Wisconsin, known as the home of Lambeau Field and the Green Bay Packers. It offers a blend of sports tourism, local parks, and community life just minutes from downtown Green Bay.

About the Village

Official Status and Administrative Affiliation

The full official name of the village is Ashwaubenon. It is a village located in Brown County, Wisconsin, United States . Ashwaubenon is a suburb of Green Bay and is part of the Green Bay metropolitan area. Part of the Oneida Nation of Wisconsin is also located within its borders .

Historical Names and Nicknames

The village's name has Native American origins. One theory suggests it is derived from the Ojibwe word ashiwabiwining, meaning "place where they watch, keep a lookout" . Another theory credits Chief Ashwaubamay, a Sioux chief, and the land belonging to his daughters . In the Menominee language, it is known as Es-Wāpanoh, meaning "thither see the dawning" . While not an official nickname, Ashwaubenon is often referred to as the home of the Green Bay Packers due to the presence of Lambeau Field and the team's practice facilities .

Date of Foundation and Age

The area that became Ashwaubenon was part of land owned by the daughters of Chief Ashwaubamy, who began selling it to local farmers and landowners in the late 19th century . The village was officially established later and has developed significantly since the mid-to-late 20th century.

Geographic Location and Coordinates

Ashwaubenon is located at latitude 44°29′N and longitude 88°5′W (44.49, -88.08) . It is situated in east-central Wisconsin, approximately 5.7 km (3.5 miles) southwest of downtown Green Bay . The village lies on the Fox River and the land is generally flat, characteristic of the region. The elevation of the village center is approximately 185 meters (607 feet) above sea level .

City Type and Economic Specialization

Ashwaubenon is primarily a suburban residential and commercial center with a strong focus on sports and event tourism. Its economy is heavily influenced by the presence of Lambeau Field, which draws hundreds of thousands of visitors each year. Key economic sectors include:

Population and Demographics

As of the 2020 census, the population of Ashwaubenon was 16,991 . By 2023, it was estimated at 16,931, making it a medium-sized village . The median age is 42.5, and the median household income is $71,180 . The racial makeup in 2023 was 83% White (Non-Hispanic), 6.34% Asian, and 2.1% Native American .

"Visiting Card" of the Village (In Short)

Ashwaubenon is best known as the home of the Green Bay Packers' legendary Lambeau Field. While the roar of the football crowd is its most famous calling card, the village also offers family fun at the National Railroad Museum, retail therapy at Bay Park Square, and a unique cross-trained public safety force, all located just minutes from downtown Green Bay.

Geography

Water Bodies (Rivers, Lakes)

While not on a major body of water itself, the Fox River flows along the outskirts of Ashwaubenon, and the Ashwaubomay Lake is a notable man-made feature within the village.

National and Nature Parks

There are no national parks within Ashwaubenon itself, but the village maintains several significant public parks.

Climate and Weather

Climate Type and General Characteristics

Ashwaubenon has a humid continental climate (hemiboreal) , characterized by four distinct seasons with cold, snowy winters and warm, humid summers .

Average Temperatures Throughout the Year

The average temperature over the entire year is about 8°C (46°F) .

Precipitation and Humidity

The average annual precipitation is approximately 1,140 mm (45 inches) .

Seasonality and Best Time to Visit

Landmarks and Attractions

[Lambeau Field]

The undisputed number one landmark in Ashwaubenon is Lambeau Field, the historic home of the Green Bay Packers .

[National Railroad Museum]

A key cultural and historical attraction is the National Railroad Museum.

[Resch Center]

A major entertainment venue in the village.

[Ashwaubomay Park]

A central community park and recreational hub.

Transport

Main Airports of the City and Region

The primary airport serving the region is located directly within Ashwaubenon.

Main Highways and Roads

Ashwaubenon is well-connected by major highways.

Public Transportation System

Sport and Sports Legends

While Ashwaubenon is perhaps best known as the home of the Green Bay Packers' legendary Lambeau Field, the village itself hosts several significant sports venues and teams that contribute to its vibrant sports culture.

Resch Center

The Resch Center is a premier multi-purpose arena located in Ashwaubenon. With a seating capacity of over 10,000, it serves as a major entertainment and sports hub for the region . It is the home venue for the University of Wisconsin-Green Bay Phoenix men's and women's basketball teams, which compete at the NCAA Division I level .

The arena is also renowned for hosting major high school sports championships. The Wisconsin Interscholastic Athletic Association (WIAA) has extended its contract to hold the State Girls Volleyball Tournament, State Boys Volleyball Tournament, and State Girls Basketball Tournament at the Resch Center through March 2030 . These events are significant, with the 2024 Girls Volleyball Tournament attracting over 25,500 spectators and contributing nearly $1 million to the local economy .

Cornerstone Community Center

The Cornerstone Community Center is a vital local athletic facility in Ashwaubenon. It is the home rink for the Bay Area Ice Bears, a local youth hockey team. The Ice Bears have established themselves as a powerhouse, making repeated appearances at the WIAA State Tournament. In 2026, the team received a police escort from the Cornerstone Community Center as they departed for the state tournament in Madison, highlighting the strong community support for local sports .

Historical Connection: Green Bay Packers

Although the Green Bay Packers' iconic stadium, Lambeau Field, is physically located just outside the Ashwaubenon village limits, it is inextricably linked to the area. The presence of the Packers dominates the local culture, especially on game days. Many local restaurants and bars, such as Kroll's West on Lombardi Avenue, are institutions for Packers fans before and after games . The team's heritage is a cornerstone of the region's identity, and the university even has an educational partnership with the Packers, hosting special lectures at the stadium .

Ashwaubenon Sports Venues Summary

Museums

Ashwaubenon is home to a nationally significant museum dedicated to the history of American railroading.

National Railroad Museum

The National Railroad Museum (NRM) is one of the oldest and most prominent institutions of its kind in the United States . Founded in 1956 by local residents interested in preserving railroad history, it gained national recognition when the U.S. Congress officially designated it as the National Railroad Museum in 1958 .

The museum boasts an extensive collection of over 70 locomotives and railcars, housed both indoors and outdoors on its 33-acre campus . Its collection includes several world-famous pieces of railroad history:

Visitors can explore the locomotives and cars up close, with many open for walk-through experiences . The museum also features the Frederick J. Lenfestey Center and the Victor McCormick Train Pavilion, which house many of the restored pieces . A popular attraction is the short train ride around the campus, pulled by a vintage diesel locomotive, offering a scenic view of the collection and the Fox River . The museum also includes an observation tower, an operating model railroad, and hosts family-friendly events like "Day Out with Thomas" .

Local Cuisine and Culinary Traditions

While Ashwaubenon is a village in its own right, its dining scene is deeply intertwined with the broader culinary traditions of Green Bay and Northeast Wisconsin. The food here is classic Midwest comfort fare, with a strong emphasis on local ingredients, dairy, and community traditions.

Friday Night Fish Fry: A Weekly Ritual

In Ashwaubenon and the surrounding area, Friday nights are synonymous with the Fish Fry. This isn't just a meal; it's a cherished weekly community tradition. The classic meal features battered and fried fish (often perch or walleye), served with sides like coleslaw, French fries, and rye bread . While many supper clubs and restaurants in the area offer this, it's a staple of the local culture that visitors should not miss .

Butter Burgers: A Delicious Wisconsin Tradition

Another local favorite is the Butter Burger, a true testament to Wisconsin's love for dairy. As the name suggests, a generous amount of butter is either cooked into the patty or slathered on the bun, creating an incredibly rich and flavorful burger . Kroll's West, located on Lombardi Avenue just across from Lambeau Field, is an iconic spot to try this dish. It has been a local institution since 1936 and is a go-to for Packers fans .

Booyah: Green Bay's Unique Food Experience

Booyah is a hearty, slow-cooked stew that is unique to the region. It's a thick soup made with multiple meats (typically chicken and beef) and a variety of vegetables, simmered for hours, sometimes over an open fire, to develop a deep, rich flavor . Booyah is more than just food; it's a community event, often served in large kettles at church picnics, fundraisers, and Packers tailgate parties . For an authentic taste, one might look for it at local gatherings or farmers markets .

Fresh Cheese Curds: A Wisconsin Staple

You cannot talk about Wisconsin food without mentioning Cheese Curds. These are fresh, bite-sized pieces of cheddar cheese known for their distinctive "squeak" when eaten . In Ashwaubenon, they can be enjoyed fresh from a local supplier or, more commonly, as a bar snack deep-fried to golden perfection. Titletown Brewing Company, located in a beautifully restored 1800s-era building, is a popular spot in the area to enjoy fried cheese curds alongside their handcrafted beers .

Kringle: Wisconsin's State Pastry

For a sweet treat, one must try Kringle, the official state pastry of Wisconsin. Brought to the area by Danish immigrants, this flaky, buttery pastry is typically formed into an oval or circle and filled with fruits, nuts, or sweet cream cheese before being baked and iced . It is a beloved treat for holidays, special occasions, and even Packers game days . It can be found at local bakeries and farmers markets in the greater Green Bay area.

Local Dining Spots

Ashwaubenon offers a variety of restaurants that showcase these local flavors:

Universities and Educational Institutions

While there are no four-year universities located directly within Ashwaubenon's village limits, the village is situated very close to key institutions of higher education in the neighboring city of Green Bay.

University of Wisconsin-Green Bay

The University of Wisconsin-Green Bay (UWGB) is the primary four-year public university serving the region. Founded in 1965, it is located just a few miles from Ashwaubenon . UWGB is organized into four main colleges: Health, Education & Social Welfare; Business; Arts, Humanities & Social Sciences; and Science & Technology. It offers a range of undergraduate and eight graduate programs, including online degrees .

The university is noted for its founding ethos of sustainability and is adjacent to the 290-acre Cofrin Memorial Arboretum, which serves as a living laboratory for students . Its athletic teams, the Green Bay Phoenix, compete in NCAA Division I and play their basketball games at the Resch Center in Ashwaubenon .

Northeast Wisconsin Technical College

The closest college to Ashwaubenon is Northeast Wisconsin Technical College (NWTC) , located approximately 3.4 miles away in Green Bay . As a public two-year college, NWTC is a major provider of technical education, offering associate degrees, technical diplomas, and certificates in a wide array of career-focused fields. It serves as a critical resource for workforce development in the region.

Other Nearby Institutions

Ashwaubenon's location in Northeast Wisconsin places it within commuting distance of numerous other colleges and universities. There are 35 colleges within 100 miles, including well-regarded institutions like Lawrence University in Appleton and Marquette University in Milwaukee, which is about 100 miles away .

Medical Facilities and Healthcare

Residents of and visitors to Ashwaubenon have access to comprehensive medical services through major healthcare providers based in the neighboring city of Green Bay.

Aurora BayCare Medical Center

Aurora BayCare Medical Center is a major full-service hospital located in Green Bay, at 2845 Greenbrier Road, serving the entire region including Ashwaubenon . It is a large medical center offering a wide range of services, including emergency care, surgery, and specialized treatments. According to recent quality data, the hospital performs a high volume of complex procedures, such as coronary artery bypass grafts and percutaneous coronary interventions, with outcomes often comparable to or better than national averages . The hospital also has a dedicated perinatal department and reports on key quality metrics for patient safety and experience .

Bellin Health A+ Clinic

For primary and preventive care, Ashwaubenon is served by the Bellin Health A+ Clinic . This is a unique, onsite clinic partnership between Bellin Health and the Village of Ashwaubenon and the School District of Ashwaubenon. It is designed to provide convenient and affordable healthcare to village and school district employees, their spouses, and dependents who are on the health plan .

The clinic operates out of two locations: the Ashwaubenon High School (2391 S. Ridge Road) and the Ashwaubenon Village Hall (2155 Holmgren Way) . Services include primary care for acute and chronic conditions, nurse coaching for health and wellness, and physical therapy—all with zero out-of-pocket costs for eligible participants . For life-threatening emergencies, Bellin Health Emergency Services are also available in the area .

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