Rogers, AR
- About the City
- Landmarks and Attractions
- Geography
- Climate and Weather
- Transport
- Local Cuisine and Culinary Traditions
- Museums
- Sport and Sports Legends
- Universities and Educational Institutions
- Medical Facilities and Healthcare
Rogers, Arkansas, is a vibrant city in the Ozarks and a key part of the fast-growing Northwest Arkansas region, known as the birthplace of Walmart and home to a rich blend of historic charm and modern amenities.
About the City
Official Status and Administrative Affiliation
Rogers is a city in Benton County, Arkansas, United States . Its full official name is Rogers, Arkansas. It is not a state capital but is one of the principal cities in the Northwest Arkansas metropolitan area, one of the fastest-growing metro areas in the country . The region is globally recognized as a major corporate hub, being the home of retail giant Walmart Inc. (headquartered in neighboring Bentonville) and poultry processor Tyson Foods .
Historical Names and Nicknames
- Historical Names: The city has always been named Rogers since its founding in 1881 .
- Nicknames: While "The City" is an official nickname , Rogers is perhaps best known informally as the "Birthplace of Walmart" or "The Town the Frisco Built," a reference to its origins as a railroad town on the St. Louis–San Francisco Railway (the Frisco) .
Date of Foundation and Age
Rogers was officially incorporated on June 6, 1881 . The city celebrates May 10, 1881, as its birthday, the day the first train from the St. Louis–San Francisco Railway (Frisco) arrived . It was named in honor of Captain Charles Warrington Rogers, a vice-president and general manager of the Frisco Railway . As of 2026, the city is 145 years old.
Geographic Position and Coordinates
Rogers is located in the Ozark Mountains region of Northwest Arkansas . Its geographic coordinates are approximately 36.317° N, -94.1531° W . The city's elevation is around 412 to 417 meters (1,352 to 1,368 feet) above sea level . Geographically, it is a city situated in a hilly, mountainous region characterized by rivers, streams, and lakes.
City Type and Economic Specialization
Rogers is a diverse city with a strong economic base:
- Corporate & Industrial Hub: It is a significant center for corporate operations and light industry. Major employers include Tyson Foods, Mercy Health System, Bekaert Corporation, and Glad Manufacturing . It is also the home of Daisy Outdoor Products, the iconic airgun manufacturer .
- Retail & Commercial Center: The city is a major retail destination, anchored by the upscale Pinnacle Hills Promenade shopping center .
- Historic & Cultural Tourism: Its well-preserved Downtown Historic District, with its brick-paved streets, museums, and the Walmart AMP music venue, attracts numerous visitors .
Population and Demographics
As of the 2020 U.S. Census, the population of Rogers was 69,908 . By 2022, the estimated population had grown to 72,999, making it the sixth-most populous city in Arkansas . The city is notably diverse, with the 2020 census reporting that 33.44% of the population identifies as Hispanic or Latino . It is part of a dynamic and rapidly growing metropolitan area .
"City's Calling Card" (in short)
Rogers, Arkansas, is a city of two vibrant halves: a historic downtown with brick-paved streets, railroad charm, and unique museums like the Daisy Airgun Museum, and a modern uptown (Pinnacle Hills) bustling with upscale shopping, dining, and the outdoor Walmart AMP concert venue. Nestled in the Ozarks, it's a gateway to Beaver Lake and Hobbs State Park, offering a perfect blend of history, culture, and outdoor recreation.
Landmarks and Attractions
Daisy Airgun Museum
Located in the heart of downtown, this is one of Rogers' most unique and beloved attractions. Housed in a historic building, the museum boasts the world's largest collection of antique air guns . The museum tells the story of the company, from its 1880s origins as a windmill company to its iconic place in American pop culture. Highlights include the famous Red Ryder BB gun from "A Christmas Story" and models carried on the Lewis and Clark expedition. You can't miss the building—it has a giant Red Ryder BB gun bolted to its side . (102 E Walnut St) .
Rogers Historical Museum and Hawkins House
This museum, located in a beautifully repurposed Art Deco building (a former Ford dealership), offers deep insights into the city's past . A key exhibit details the history of Monte Ne, a nearby early 20th-century resort that was partially flooded by the creation of Beaver Lake. Across the street, the museum offers tours of the Hawkins House, a turn-of-the-century home furnished to tell the story of Rogers' middle-class families, a unique focus for a historic house museum . (313 S 2nd St) .
Walmart Arkansas Music Pavilion (Walmart AMP)
This is Northwest Arkansas's premier outdoor music venue, hosting a wide array of big-name artists and local performers across genres . The venue offers a general admission lawn and reserved seating, plus the AMP Underground Lounge for an enhanced concert experience. It's a major draw for entertainment in the region . (5079 W Northgate Rd) .
Historic Downtown Rogers & Railyard Park
Downtown Rogers is a destination in itself, featuring brick-paved streets (originally laid in 1924) and late 19th-century commercial buildings that form the Rogers Commercial Historic District on the National Register of Historic Places . The area is filled with local cafes, antique shops, and boutiques . At its heart is Railyard Park, an artsy public space featuring a colorful water tower and train-car murals, adjacent to the Railyard Bike Park .
Pinnacle Hills Promenade
This upscale, open-air lifestyle center is the centerpiece of modern Uptown Rogers. It features a wide selection of national-brand retail stores, restaurants, and a movie theater, serving as a major shopping and entertainment hub for the region .
Victory Theater
A historic landmark dating back to 1925, this theater has been a cultural cornerstone for the community. After a significant restoration, the theater's roof was tragically caved in by an F3 tornado in May 2024. The community is committed to its restoration, with plans to reopen by early 2026, making it a symbol of the city's resilience .
Geography
Mountains and Hills
Rogers is situated in the heart of the Ozark Mountains (Ozarks) , a major highland region characterized by rugged hills, plateaus, and deep valleys . While there aren't individual "peaks" within the city limits, the entire area is defined by its hilly Ozark topography, providing a scenic backdrop and numerous outdoor recreation opportunities .
Water Bodies (Rivers, Lakes, Waterfalls)
- Beaver Lake: Located just east of Rogers, this massive 30,000-acre reservoir is the dominant water feature in the area . Created by the damming of the White River in the 1960s, it provides flood control, a water supply, and a premier recreation destination for boating, fishing (striped bass, largemouth bass, crappie), water skiing, and scuba diving .
- Lake Atalanta: A smaller reservoir within the city limits, built in 1936 by the Works Progress Administration (WPA) . It's the centerpiece of a popular city park with trails for biking and walking, picnic areas, and opportunities for kayaking and paddleboarding .
- White River: This famous river, fed by cold tailwaters from dams, flows in the region and is renowned for world-class trout fishing .
National and State Parks
- Hobbs State Park–Conservation Area: Situated just east of Rogers, this is Arkansas's largest state park, encompassing over 12,000 acres of Ozark forest . It's a haven for hikers, mountain bikers, birdwatchers, and nature enthusiasts, offering miles of trails, educational programs, and a visitor center .
- Pea Ridge National Military Park: Located a short distance from Rogers, this national park preserves the site of the pivotal Battle of Pea Ridge, fought in March 1862 during the Civil War . It is the oldest property in the area listed on the National Register .
Other Notable Natural Areas
The region is dotted with unique spots like War Eagle Cavern, a show cave near Beaver Lake . The landscape is also rich with streams, forests, and the distinctive karst topography of the Ozarks.
Climate and Weather
Climate Type and General Characteristics
Rogers has a humid subtropical climate (Köppen Cfa) . This means it experiences warm, humid summers and generally mild to cool winters. The area receives abundant rainfall throughout the year, which contributes to its lush, green landscapes .
Average Monthly Temperatures
Temperatures vary significantly with the seasons .
- Hottest Month: July, with average daytime highs around 34°C (93°F) and nighttime lows around 22°C (72°F) .
- Coldest Month: January, with average daytime highs around 7°C (45°F) and nighttime lows dropping to -3°C (27°F) .
| Month | Avg. High (°C/°F) | Avg. Low (°C/°F) |
|---|---|---|
| January | 7 / 45 | -3 / 27 |
| February | 9 / 48 | -1 / 30 |
| March | 16 / 61 | 4 / 39 |
| April | 21 / 70 | 9 / 48 |
| May | 24 / 75 | 14 / 57 |
| June | 30 / 86 | 19 / 66 |
| July | 34 / 93 | 22 / 72 |
| August | 33 / 91 | 21 / 70 |
| September | 29 / 84 | 17 / 63 |
| October | 22 / 72 | 9 / 48 |
| November | 15 / 59 | 3 / 37 |
| December | 9 / 48 | -1 / 30 |
*Source: *
Precipitation and Humidity
The average annual precipitation in Rogers is substantial, around 1333 mm (52.5 inches) . Rainfall is relatively evenly distributed but peaks in the spring .
- Wettest Month: May, with an average of 182 mm (7.2 inches) .
- Driest Month: December, with an average of 81 mm (3.2 inches) .
- Snow: Snowfall is possible but not extreme, with January and February seeing the most (up to 17-24% of monthly precipitation) .
- Humidity: Humidity levels are typically high, especially in summer, averaging around 81% .
Seasonality and Best Time to Visit
- Spring (March-May): Characterized by warming temperatures and the highest rainfall of the year . This is when the landscape turns lush and green.
- Summer (June-August): The hottest and most humid time of year, ideal for water recreation on Beaver Lake and attending evening concerts at the Walmart AMP.
- Fall (September-November): Temperatures cool down, and rainfall remains moderate . This is a beautiful time to visit, with mild weather perfect for hiking and exploring downtown.
- Winter (December-February): The coldest and driest period, with cool days and freezing nights possible . The best times to visit for comfortable outdoor activities are generally spring and fall, when temperatures are mild.
Transport
Nearest Major Airports
While Rogers has a small municipal airport (IATA: ROG) primarily for general aviation, commercial flights are served by the Northwest Arkansas National Airport (XNA) . It is located in nearby Highfill, about a 30-40 minute drive from Rogers, and offers flights to major hubs across the United States.
Public Transit System
Public transportation in Rogers and the surrounding area is provided by Ozark Regional Transit (ORT) .
- Bentonville-Rogers Connector (BRC): This is a key fixed bus route providing frequent service between the two cities. It runs from the Bentonville Community Center to Butterfly Park in downtown Rogers, with 42 total stops and buses arriving every 30 minutes . The full trip takes about 90 minutes .
- On-Demand Transit (ODT): ORT also offers on-demand, curb-to-curb service for a small fee ($1.25 per ride) within a designated zone, which can be scheduled via a smartphone app .
- Regional Routes: Route 490 connects Rogers to other cities like Bentonville, Springdale, and Fayetteville, with stops at major destinations like NWACC and the NWA Mall .
Major Highways
Rogers is strategically located at the intersection of two major highways:
- Interstate 49 (I-49): This is the primary north-south corridor through the city, connecting it to Bentonville to the north and Fayetteville to the south . It is a vital artery for the entire region.
- U.S. Route 62 (US-62): This highway runs east-west through Rogers, connecting it to nearby communities like Pea Ridge and providing a route to Eureka Springs and beyond.
Bicycle and Pedestrian Infrastructure
Rogers is very bike-friendly and is connected to the regional Razorback Greenway. This extensive shared-use path allows for safe travel by bike or foot between multiple cities in Northwest Arkansas, including a scenic route from downtown Rogers to Lake Atalanta and on to Bentonville . Buses are equipped with bicycle racks to facilitate multi-modal trips .
Local Cuisine and Culinary Traditions
Rogers, Arkansas, offers a surprisingly diverse culinary scene that reflects its unique history as a growing city in the Ozarks. While the city itself doesn't have centuries-old local dishes, its food culture is a vibrant mix of global influences brought by newcomers and a strong emphasis on locally-sourced, high-quality ingredients.
A Taste of Eastern Europe in the Ozarks
One of Rogers' most unique culinary offerings comes from European Gourmet, a restaurant and food shop founded by a family of Afghan refugees . The menu is a delightful deep dive into homemade Eastern European and Russian cuisine. Must-try dishes include Blini (thin pancakes), Pierogi (filled dumplings), Borscht (beet soup), and Pelmeni (meat-filled dumplings) . Their deli also offers an impressive selection of sausages from France, Germany, Poland, and Estonia, alongside various European cheeses and goods, making it a unique culinary destination in Northwest Arkansas .
Artisanal Mexican Cuisine with a Local Twist
Chef Rafael Rios, a multi-award-nominated restaurateur, runs the artsy Yeyo's Mezcaleria & Taqueria . This spot is known for its amazing collection of tequilas and mezcals, with staff happy to guide guests through tastings. The food menu specializes in creative tacos, such as Smoked Pork Belly and Pescado (fish), with produce coming directly from his family's farm . This farm-to-table approach adds a distinctly local and fresh flavor to the Mexican dishes.
Communal Filipino Feasts
For a truly unique dining experience, Lasang Pinoy offers a taste of the Philippines. In addition to their regular menu of dishes like Pork Lumpia (spring rolls) and Escabeche (sweet and sour fish), they host special events . The most famous is the Boodle Fight, a Filipino group feast where food is served directly on banana leaves and eaten with the hands, creating a fun and communal atmosphere .
Elevated Farm-to-Table American Brasserie
Tusk & Trotter American Brasserie showcases the best of Northwest Arkansas food sourcing under the guidance of Executive Chef Rob Nelson, a Food Network alum . The menu is seasonal and hyper-local, featuring inventive dishes that highlight regional ingredients. Adventurous eaters can try nachos with crispy pig ears as the "chips," alongside other unique offerings like lamb pate, catfish pastrami Reuben, and ostrich patty melt .
Farm-Fresh Sourdough and Bakery Delights
Downtown Rogers is home to a pair of beloved food spots. Nola’s Pantry, housed in a renovated garage, focuses on delicious and healthier food choices for breakfast, lunch, and dinner, and also features a specialty food shop with local products . Right next door is the hidden gem Benevolent Bakery, a charming spot specializing in traditional sourdough bread. Visitors rave about the cinnamon raisin and cranberry loaves, but the true star is the sourdough coffee cake, which has been described as "THE BEST coffee cake" .
Museums
Rogers is home to a unique museum that attracts visitors from across the country, and is also located near one of the most significant art museums in the United States.
The Daisy Airgun Museum
A truly unique attraction in downtown Rogers is the Daisy Airgun Museum . Housed in a historic building, the museum is dedicated to the history of the iconic American air rifle. It features an extensive collection of vintage Daisy airguns, from the earliest models to pop culture favorites, showcasing the brand's enduring legacy and its place in American history and childhood.
Rogers Historical Museum
For those interested in local history, the Rogers Historical Museum is an excellent resource . Located at 322 S. Second St., the museum offers exhibits on the city's development from a railroad town to a modern hub. Its collection includes artifacts from the region's past, and it has hosted significant exhibitions, such as "Art from the Earth," which featured ancient Mississippian and Caddo pottery found in Arkansas, alongside 19th-century stoneware and 20th-century art pottery . General admission is free .
A World-Class Neighbor: Crystal Bridges Museum of American Art
Just a short drive away in neighboring Bentonville is the Crystal Bridges Museum of American Art . Founded by Alice Walton of the Walmart family and designed by world-renowned architect Moshe Safdie, this stunning museum holds a world-class collection of American masterworks. Spanning five centuries of art, the collection includes pieces from icons like Norman Rockwell, Andy Warhol, and Georgia O'Keeffe . The museum itself is set within 120 acres of Ozark landscape with miles of walking trails, and it even houses the historic Bachman-Wilson House, a structure designed by Frank Lloyd Wright, which was meticulously relocated to the museum's grounds . Crystal Bridges has been cited by Southern Living magazine as "the South's next cultural mecca" .
Sport and Sports Legends
Rogers is an active community that leverages its natural surroundings for outdoor sports and is part of a region with a strong presence in minor league and collegiate athletics.
Outdoor Recreation and Trail Systems
Rogers is a hub for outdoor sports, anchored by the Northwest Arkansas Razorback Regional Greenway . This 38-mile primarily off-road, paved shared-use trail connects Rogers to the neighboring cities of Bentonville, Springdale, Fayetteville, and Bella Vista, passing by parks, cultural amenities, and corporate headquarters . The region has received a 'Regional Ride Center' designation from the International Mountain Bicycling Association (IMBA), the first time this honor was granted to an entire region rather than a single city, highlighting the world-class mountain biking available in and around Rogers . Key local spots include the Railyard Bike Park and the revitalized Lake Atalanta, which offers trails and water access .
Major Sporting Events
The region is home to one of the nation's largest motorcycle rallies. Bikes, Blues & BBQ is an annual event held in nearby Fayetteville that brings hundreds of thousands of motorcycle enthusiasts to Northwest Arkansas for a weekend of rides, concerts, and barbecue, significantly impacting the entire metro area, including Rogers .
Minor League Baseball
Just a short drive away in Springdale, baseball fans can cheer for the Northwest Arkansas Naturals . This Double-A affiliate of the Kansas City Royals plays at Arvest Ballpark. The team's name was chosen to honor the region's abundant natural resources, including its over 130 waterfalls .
Collegiate Athletics
The University of Arkansas, located in Fayetteville, is a major force in the region's sports culture. The Arkansas Razorbacks compete in the SEC, and their football games at Donald W. Reynolds Razorback Stadium and basketball games draw massive support from fans across Northwest Arkansas, including Rogers .
Universities and Educational Institutions
Rogers hosts a campus of a prominent Arkansas private university and is part of a region with a major public research university.
Harding University - Northwest Arkansas Campus
Harding University, a private Christian university with its main campus in Searcy, has a significant regional campus in Rogers . Located off Interstate 49, the Northwest Arkansas Campus offers a variety of graduate and degree-completion programs tailored for working professionals . Its key offerings include:
- College of Education Programs: Offering bachelor's, master's, specialist, and doctoral degrees in education. These programs are recognized by the Arkansas Department of Education, and graduates are eligible for state licensure .
- Mental Health and Wellness: Advanced degrees in counseling, including school counseling and licensed professional counseling .
- Accelerated Bachelor of Science in Nursing (ABSN): This track is part of the Carr College of Nursing, which is ranked as the No. 1 nursing program in Arkansas. It blends online coursework with hands-on learning at the Rogers site .
Neighboring Institutions
While not in Rogers itself, the city is part of the vibrant educational ecosystem of Northwest Arkansas.
- University of Arkansas (Fayetteville): The flagship public university of the state is located just south in Fayetteville . It is a major research institution and a key driver of the region's growth and culture. It is known for its strong programs in business, engineering, and agriculture, as well as its Division I athletics, the Arkansas Razorbacks .
- Northwest Arkansas Community College (NWACC): Located in nearby Bentonville, NWACC is the region's primary community college, offering a wide range of associate degrees, certificates, and workforce training programs .
Top-Tier Secondary Education
Rogers is also home to Haas Hall Academy, a top-ranked public charter high school in Arkansas, which has a campus in Rogers, providing a rigorous, college-preparatory curriculum . The Arkansas Arts Academy, another charter school, offers a PreK–12 education focused on integrating the arts into all aspects of learning .
Medical Facilities and Healthcare
Rogers is served by a major full-service hospital that is part of a large, national health system, and it is close to the region's leading medical campus.
Mercy Hospital Northwest Arkansas
The primary healthcare facility in the city is Mercy Hospital Northwest Arkansas, located at 2710 S. Rife Medical Lane . Founded in 1871, this hospital is a key part of the Mercy health system, one of the largest Catholic health systems in the United States . It provides a comprehensive range of medical services to the Rogers and broader Northwest Arkansas community, including:
- Emergency care
- Women's health services
- Neonatal Intensive Care (NICU)
- Trauma care
- Cardiac care
- Surgical technology
The hospital is also involved in clinical research and provides a healthcare app for patient management, demonstrating a commitment to modern, integrated care . It has received grants and participates in state-wide initiatives to improve maternal health, such as the Maternal Life360 program, which provides home visits for women with high-risk pregnancies .
Regional Healthcare Hub
For highly specialized care, residents of Rogers also have access to facilities in nearby Fayetteville, home to the University of Arkansas for Medical Sciences (UAMS) Northwest Regional Campus. As part of the state's only academic health sciences university, this campus offers advanced medical services, specialty clinics, and is a hub for medical education and research in the region . This proximity to both a comprehensive community hospital and an academic medical center gives Rogers robust healthcare options.